{"id":3550,"date":"2021-05-06T13:16:16","date_gmt":"2021-05-06T11:16:16","guid":{"rendered":"http:\/\/www.furninova.com\/sv\/?p=3550"},"modified":"2025-07-01T14:00:01","modified_gmt":"2025-07-01T12:00:01","slug":"sofa-talks-med-thomas-lundgren","status":"publish","type":"post","link":"https:\/\/furninova.com\/sv\/sofa-talks-med-thomas-lundgren\/","title":{"rendered":"Sofa Talks med Thomas Lundgren"},"content":{"rendered":"\n
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\"Sofa<\/figure>\n<\/div>\n\n\n\n
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I v\u00e5r intervjuserie, Sofa Talks, pratade vi med Thomas Lundgren, grundare och \u00e4gare av m\u00f6belkedjan THE One i Mellan\u00f6stern och Nordafrika. Han \u00e4r en av Furninovas trogna kunder.<\/p>\n\n\n\n

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Ber\u00e4tta lite om din bakgrund.<\/strong><\/h2>\n\n\n\n

\u2013 Jag visste redan under uppv\u00e4xten att min framtid var n\u00e5gonstans d\u00e4rute i den stora, vida v\u00e4rlden. Som liten satt jag p\u00e5 en sten i Skog\u00e5s och dr\u00f6mde mig bort. F\u00f6rst trodde jag det skulle bli som professionell hockeyspelare, men n\u00e4r inte det fungerade var det n\u00e5got annat som lockade. Jag utbildade mig p\u00e5 Beckmans Designh\u00f6gskola men k\u00e4nde mig mest som en frustrerad konstn\u00e4r.<\/p>\n\n\n\n

Hur hamnade du i Saudiarabien?<\/strong><\/h2>\n\n\n\n

\u2013 Jag s\u00e5g en platsannons, IKEA s\u00f6kte en dekorat\u00f6r till ett varuhus i Saudiarabien. Eftersom ingen visste var det l\u00e5g var jag den ende som s\u00f6kte. Det blev b\u00f6rjan p\u00e5 min resa, som ledde till Kuwait som ledde till att jag startade eget i F\u00f6renade Arabemiraten. <\/p>\n\n\n\n

Varf\u00f6r valde du att starta eget?<\/strong><\/h2>\n\n\n\n

\u2013 Jag \u00e4r egentligen oanst\u00e4llningsbar, jag ifr\u00e5gas\u00e4tter f\u00f6r mycket, s\u00e5 jag var tvungen att starta eget. En stormig natt i Kuwait kom en \u00e4ngel till mig och ber\u00e4ttade telepatiskt att jag m\u00e5ste r\u00e4dda v\u00e4rlden fr\u00e5n IKEA.<\/p>\n<\/div>\n\n\n\n

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N\u00e4r fick du id\u00e9n till THE One?<\/strong><\/h2>\n\n\n\n

\u2013 Id\u00e9n fick jag n\u00e5gon g\u00e5ng 1993. Allt som saknades var pengar. Jag b\u00f6rjade jaga investerare och l\u00e4rde mig att som entrepren\u00f6r m\u00e5ste du vara b\u00e5de naiv och dum. Dessutom m\u00e5ste du tro att det \u00e4r enkelt och att du ska lyckas annars g\u00f6r du inte det. Att det ocks\u00e5 kommer att g\u00f6ra ont och ta mycket l\u00e4ngre tid \u00e4n vad du tror st\u00e5r inte i n\u00e5gon bok.<\/p>\n\n\n\n

When did you open your first store?<\/h2>\n\n\n\n

\u2013 Till slut hade jag f\u00e5tt ihop de pengar som beh\u00f6vdes och \u00f6ppnade i september 1996. D\u00e5 var det n\u00e5gon som ber\u00e4ttade f\u00f6r mig att det inte finns n\u00e5gon konkurslag i F\u00f6renade Arabemiraten. G\u00e5r det \u00e5t pipan \u00e5ker du direkt i f\u00e4ngelse utan att passera G\u00e5 som i Monopol. Det \u00e4r en morot eller piska, beroende p\u00e5 hur du v\u00e4ljer att se det, f\u00f6r att lyckas.<\/p>\n\n\n\n

Hur gick det?<\/strong><\/h2>\n\n\n\n

\u2013 De f\u00f6rsta fyra-fem \u00e5ren levde vi p\u00e5 konstgjord andning. Benny, \u00e4gare och koncernchef p\u00e5 Furninova, hj\u00e4lpte mig en hel del d\u00e5. Man skulle kunna s\u00e4ga att vi v\u00e4xte upp ihop under den perioden.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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En bra soffa kommer alltid vara en viktig m\u00f6bel, den \u00e4r mittpunkten i vardagsrummet. Den s\u00e4tter tonen, precis som takten i en l\u00e5t. \u00c4r det rock, jazz eller disco? Soffan best\u00e4mmer vilken musik rummet \u00e4r.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Hur tr\u00e4ffades ni?<\/strong><\/h2>\n\n\n\n

\u2013 F\u00f6rsta g\u00e5ngen vi m\u00f6ttes var f\u00f6r \u00f6ver 20 \u00e5r sedan. Det var p\u00e5 K\u00f6ln-m\u00e4ssan. Benny kom till ett caf\u00e9 och hade med sig en rullv\u00e4ska med bilder p\u00e5 sina soffor. Idag har han och Furninova en av de st\u00f6rsta och finaste montrarna p\u00e5 hela m\u00e4ssan. Mycket har h\u00e4nt sedan dess men v\u00e4nskapen har bara blivit starkare genom \u00e5ren. Det som jag alltid har sagt, livet \u00e4r f\u00f6r kort f\u00f6r att jobba med m\u00e4nniskor du inte tycker om.<\/p>\n\n\n\n

Vad \u00e4r Furninovas styrkor idag?<\/strong><\/h2>\n\n\n\n

\u2013 Allt ett f\u00f6retag g\u00f6r m\u00e5ste vara \u00e4kta. Det b\u00f6rjar med produkterna och de som tillverkar dem. Furninova \u00e4r ett s\u00e5dant f\u00f6retag, jag \u00e4r stolt \u00f6ver att arbeta med dem. Deras produkter och sortiment \u00e4r det allra senaste.<\/p>\n\n\n\n

Hur skulle du beskriva kvalitet?<\/strong><\/h2>\n\n\n\n

\u2013 Kvalitet i tillverkningsledet beh\u00f6ver inte betyda h\u00f6gre kostnader. Tv\u00e4rtom, ofta inneb\u00e4r det f\u00e4rre returer och garanti\u00e5taganden. Alla pratar om kvalitet men f\u00e5 klarar av att leverera det. Kvalitet handlar om allt fr\u00e5n produktion och leveranstider till service \u2013 f\u00f6r \u201dshit happens\u201d alltid n\u00e5gon g\u00e5ng. Du m\u00e5ste kunna lita p\u00e5 ett f\u00f6retag. Och det b\u00f6rjar med ledarskapet. N\u00e4r man kommer till Furninova k\u00e4nner man att det \u00e4r bra energi. <\/p>\n<\/div>\n\n\n\n

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N\u00e4r k\u00e4nde du att aff\u00e4rerna b\u00f6rjade g\u00e5 bra?<\/strong><\/h2>\n\n\n\n

\u2013 Dubai b\u00f6rjade pl\u00f6tsligt att v\u00e4xa, runt typ 2000, s\u00e5 d\u00e5 n\u00e5gon g\u00e5ng skulle jag s\u00e4ga. Men det \u00e4r sv\u00e5rt att s\u00e4tta fingret p\u00e5 exakt n\u00e4r det h\u00e4nde, men d\u00e4r n\u00e5gonsin var det och d\u00e5 var vi p\u00e5 plats och redo. Vi hade inte bara \u00f6verlevt de f\u00f6rsta \u00e5ren, vi hade \u00f6ppnat fler butiker och kunde ta hand om den \u00f6kade efterfr\u00e5gan. Som alltid handlar det om att vara p\u00e5 r\u00e4tt plats, vid r\u00e4tt tidpunkt med r\u00e4tt produkt. Idag finns vi i tio l\u00e4nder i Mellan\u00f6stern och Nordafrika.<\/p>\n\n\n\n

Vad \u00e4r hemligheten bakom framg\u00e5ngen?<\/strong><\/h2>\n\n\n\n

\u2013 THE One har aldrig bara varit en arbetsplats, en vanlig detaljhandel, det har alltid varit min id\u00e9 att vi ska vara ett extraordin\u00e4rt f\u00f6retag. Det \u00e4r sj\u00e4lvklart, g\u00e5r du till ett f\u00f6retag du trivs p\u00e5 och \u00e4r stolt \u00f6ver kommer du att prestera b\u00e4ttre. Vi har varit i topp som arbetsplats de senaste \u00e5tta \u00e5ren, enligt Greate Place to Work. Det \u00e4r bara n\u00e5got internationellt bolag som legat f\u00f6re oss, men inte l\u00e4ngre. F\u00f6rra \u00e5ret kickade vi ned DHL till nummer tv\u00e5. Vi blev ocks\u00e5 etta i Asien vilket vi \u00e4r v\u00e4ldigt stolta \u00f6ver.<\/p>\n<\/div>\n\n\n\n

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Vad har du sj\u00e4lv f\u00f6r soffa hemma?<\/strong><\/h2>\n\n\n\n

\u2013 Vi har Nicoletta, en modell som gjordes i samarbete med Furninova f\u00f6r v\u00e5r marknad. Den s\u00e4ljer fortfarande bra, \u00e4ven om det \u00e4r en riktigt stor och maffig soffa. Annars g\u00e5r trenden h\u00e4r mot mindre soffor eftersom det byggs mer l\u00e4genheter \u00e4n villor och fler m\u00e4nniskorna flyttar in till st\u00e4derna. En bra soffa kommer alltid vara en viktig m\u00f6bel, den \u00e4r mittpunkten i vardagsrummet. Den s\u00e4tter tonen, precis som takten i en l\u00e5t. \u00c4r det rock, jazz eller disco? Soffan best\u00e4mmer vilken musik rummet \u00e4r.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Fler Sofa Talks<\/h2>\n<\/div>\n<\/div>\n\n\n\n
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\"\"<\/a><\/figure>\n\n\n\n

Lenka Teilmann<\/h2>\n<\/div>\n\n\n\n
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\"\"<\/a><\/figure>\n\n\n\n

Benny Nilsson<\/h2>\n<\/div>\n\n\n\n
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\"Sofa<\/a><\/figure>\n\n\n\n

Thomas Nordqvist<\/h2>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

I v\u00e5r intervjuserie, Sofa Talks, pratade vi med Thomas Lundgren, grundare och \u00e4gare av m\u00f6belkedjan THE One i Mellan\u00f6stern och Nordafrika. Han \u00e4r en av Furninovas trogna kunder. Ber\u00e4tta lite om din bakgrund. \u2013 Jag visste redan under uppv\u00e4xten att min framtid var n\u00e5gonstans d\u00e4rute i den stora, vida v\u00e4rlden. Som liten satt jag p\u00e5 […]<\/p>\n","protected":false},"author":3,"featured_media":6061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,17],"tags":[],"class_list":["post-3550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","category-sofa-talks"],"acf":[],"yoast_head":"\nFurninova | Sofa Talks med Thomas Lundgren<\/title>\n<meta name=\"description\" content=\"A good sofa will always be an important piece of furniture, it\u2019s the centre-point of a living room. 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