{"id":3157,"date":"2021-03-31T10:50:05","date_gmt":"2021-03-31T08:50:05","guid":{"rendered":"http:\/\/www.furninova.com\/sv\/?p=3157"},"modified":"2024-03-12T08:41:16","modified_gmt":"2024-03-12T07:41:16","slug":"sofa-talks-med-benny-nilsson","status":"publish","type":"post","link":"https:\/\/furninova.com\/sv\/sofa-talks-med-benny-nilsson\/","title":{"rendered":"Sofa Talks med Benny Nilsson"},"content":{"rendered":"\n
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\"Sofa<\/figure>\n<\/div>\n\n\n\n
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P\u00e5 Furninova tror vi p\u00e5 att en soffa \u00e4r den naturliga platsen f\u00f6r samtal. H\u00e4r delas ber\u00e4ttelser, tankar, k\u00e4nslor, upplevelser, inspiration och mycket mer. I Sofa Talks fokuserar vi p\u00e5 m\u00e4nniskorna, och det var d\u00e4rf\u00f6r vi satte oss ner med Benny Nilsson, v\u00e5r grundare och bad honom dela med sig av sin historia.<\/p>\n\n\n\n

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Vad fick dig att starta Furninova?<\/strong><\/h2>\n\n\n\n

\u2013 Faktum \u00e4r att det inte var jag som startade Furninova. Jag var fotbollsspelare som l\u00e4t min idrottskarri\u00e4r styra vart jag bodde. Fr\u00e5n Husqvarna FF bar det iv\u00e4g till IFK H\u00e4ssleholm. D\u00e4r fick jag kontakt med f\u00f6retaget Br. Gustafsson som sysslade med m\u00f6bler, dock utan n\u00e5gon st\u00f6rre framg\u00e5ng. Efter ett tag bytte jag arbetsgivare och blev storkundsansvarig p\u00e5 ett av Europas st\u00f6rre m\u00f6belf\u00f6retag, Schieder. Under den h\u00e4r perioden tillbringade jag mycket tid p\u00e5 m\u00f6belfabriker runt om i Polen. I samma veva tr\u00e4ffade jag den f\u00f6re detta vice-VD:n fr\u00e5n Br. Gustafsson som nu hade startat ett handelsbolag, just det, Furninova. Vi slog ihop v\u00e5ra p\u00e5sar. \u00c5ret var 1990.<\/p>\n\n\n\n

Kan du bjuda p\u00e5 ett minne fr\u00e5n f\u00f6rr?<\/strong><\/h2>\n\n\n\n

\u2013 Jag och min kollega b\u00f6rjade trejda allt i m\u00f6belv\u00e4g. Jag minns speciellt en h\u00e4ndelse. Vi k\u00f6pte in ett par tusen f\u00e5t\u00f6ljer som vi skickade till m\u00f6belbutiken Bratells. De lyckades s\u00e4lja 1200 f\u00e5t\u00f6ljer p\u00e5 en timme, en helt fantastisk prestation! Problemet var att de efter n\u00e5gra dagar reklamerade cirka 600 f\u00e5t\u00f6ljer s\u00e5 det blev inte n\u00e5gon bra aff\u00e4r f\u00f6r n\u00e5gon av oss. Efter ett par \u00e5r k\u00f6pte jag ut min kollega och blev d\u00e5 ensam \u00e4gare till Furninova, samtidigt ombildades bolaget fr\u00e5n handelsbolag till aktiebolag.<\/p>\n<\/div>\n\n\n\n

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Varf\u00f6r har ni en egen m\u00f6belfabrik?<\/strong><\/h2>\n\n\n\n

\u2013 Aff\u00e4rerna b\u00f6rjade g\u00e5 bra, mycket av tillverkningen skedde i Polen d\u00e4r mina kontakter var goda sedan tidigare. P\u00e5 en av fabrikerna d\u00e4r vi tillverkade soffor \u00e5t Mio var ocks\u00e5 IKEA stor kund. N\u00e4r de \u00f6kade produktionen hos leverant\u00f6ren fick inte vi plats l\u00e4ngre. Av Mio fick jag d\u00e5 tre m\u00e5nader p\u00e5 mig att s\u00e4kra ny produktion. Det l\u00f6ste sig. F\u00f6r ungef\u00e4r samtidigt b\u00f6rjade min gamla arbetsgivare Schieder att g\u00e5 s\u00e4mre och deras fabriker i Polen fick allt mindre att g\u00f6ra. Det slutade med att jag tillsammans med n\u00e5gra polska partners tog \u00f6ver en fabrik och p\u00e5 s\u00e5 s\u00e4tt s\u00e4krade vi produktionen.<\/p>\n\n\n\n

Hur f\u00f6rklarar du framg\u00e5ngen?<\/strong><\/h2>\n\n\n\n

\u2013 Utvecklingskurvan f\u00f6r Furninova har g\u00e5tt stadigt upp\u00e5t, med n\u00e5gra sm\u00e5 hack p\u00e5 v\u00e4gen. En av nycklarna till framg\u00e5ngen \u00e4r alla duktiga och dedikerade medarbetare. De visar en passion och har verkligen b\u00e5de bidragit och varit delaktiga i allra h\u00f6gsta grad under alla \u00e5r. Och min familj s\u00e5 klart. Utan dem hade det inte g\u00e5tt. Idag arbetar dessutom b\u00e5de min fru och v\u00e5ra tre vuxna barn i verksamheten. Under alla \u00e5r har vi byggt upp en kultur i f\u00f6retaget som \u00e4r sv\u00e5r att kopiera. Den \u00e4r ocks\u00e5 en viktig f\u00f6rklaring till framg\u00e5ngen. Vi st\u00e5r f\u00f6r det vi g\u00f6r och f\u00f6ljer den f\u00e4rdriktning vi stakat ut. Min inst\u00e4llning har alltid varit att se m\u00f6jligheter, vara positiv och tro p\u00e5 m\u00e4nniskor. Det syns\u00e4ttet genomsyrar hela organisationen idag.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Under alla \u00e5r har vi byggt upp en kultur i f\u00f6retaget som \u00e4r sv\u00e5r att kopiera. Den \u00e4r en viktig f\u00f6rklaring till framg\u00e5ngen.<\/h2>\n<\/div>\n<\/div>\n\n\n\n
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Minns du n\u00e5gon avg\u00f6rande episod f\u00f6r Furninova?<\/strong><\/h2>\n\n\n\n

\u2013 Det h\u00e4r var tidigt i Furninovas historia. V\u00e5r fabrik i Polen<\/a> var inte s\u00e5 flexibel som idag och Mio var inte lika homogena. Under ett m\u00f6te med dem ritade jag upp min strategi p\u00e5 en tavla. I korthet gick den ut p\u00e5 att slutkonsumenten skulle kunna v\u00e4lja n\u00e5gon av v\u00e5ra modeller, n\u00e5got av v\u00e5ra 250 olika tyger och vilken f\u00e4rg benen skulle ha. Och butiken skulle kunna best\u00e4lla och k\u00f6pa en lastbil med soffor som redan var s\u00e5lda n\u00e4r de kom till deras lager. \u201dDet var det dummaste jag har h\u00f6rt\u201d, var den spontana reaktionen fr\u00e5n Mios representant. \u201dMen vi g\u00f6r det.\u201d Det blev ett stort framg\u00e5ngskoncept b\u00e5de f\u00f6r butikerna och f\u00f6r oss. Det f\u00f6rtroendet jag fick d\u00e4r och d\u00e5 betydde mycket f\u00f6r mig och f\u00f6r hela Furninovas utveckling.<\/p>\n\n\n\n

N\u00e4mn en sak som \u00e4r typiskt Furninova?<\/strong><\/h2>\n\n\n\n

\u2013 Det m\u00e5ste vara flexibiliteten. Dels hur vi bem\u00f6ter v\u00e5ra kunder men framf\u00f6rallt n\u00e4r det kommer till produktutveckling av soffor. Ingen annan har fler modeller, lika m\u00e5nga moduler eller tyger att v\u00e4lja mellan. Det har p\u00e5 n\u00e5got s\u00e4tt blivit ett signum f\u00f6r Furninova och n\u00e5got kunderna efterfr\u00e5gar.<\/p>\n\n\n\n

Hur ser framtiden ut f\u00f6r m\u00f6belbranschen?<\/strong><\/h2>\n\n\n\n

\u2013 Det som redan sker i annan detaljhandel kommer ocks\u00e5 att ske i m\u00f6belbranschen. F\u00e4rre kommer troligen att handla sina m\u00f6bler i en traditionell m\u00f6belbutik. Kedjorna kommer att \u00f6verleva, men bara de starkaste. N\u00e4thandeln \u00e4r redan p\u00e5 stark tillv\u00e4xt men kommer att ta fler marknadsandelar fram\u00f6ver.<\/p>\n<\/div>\n\n\n\n

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Vilka f\u00f6rv\u00e4rv har ni gjort under \u00e5ren?<\/strong><\/h2>\n\n\n\n

\u2013 Det f\u00f6rsta bolaget vi k\u00f6pte var Conform<\/a>, f\u00f6rst en mindre del, men sedan 2017 \u00e4ger vi 100 procent. En p\u00e4rla bland v\u00e5ra f\u00f6rv\u00e4rv som levererar goda resultat varje \u00e5r. Under 2008 f\u00f6rv\u00e4rvade vi 50 procent av en tidigare samarbetspartner, Ambiente<\/a>. Ett danskt f\u00f6retag specialiserade p\u00e5 att bygga m\u00e4ssor och butiker. Affari<\/a>, som g\u00f6r vackra saker i sp\u00e4nnande material, f\u00f6rv\u00e4rvade vi 2015, liksom rum\u00e4nska Dekorame<\/a>, en tr\u00e4m\u00f6beltillverkare. Den sistn\u00e4mnda \u00e4ger vi till 75 procent. F\u00f6rv\u00e4rvet av Brafab<\/a> 2015 inneh\u00e5ller en bra historia. De fick egentligen h\u00f6gre bud fr\u00e5n andra spekulanter, men Rolf Brorsson ville s\u00e4lja till oss. Idag \u00e4r det fascinerande att t\u00e4nka att Brafab b\u00f6rjade med att s\u00e4lja rottingkorgar p\u00e5 torg runt om i landet. Idag oms\u00e4tter de cirka 345 miljoner kronor (2018). Under 2011 startade vi Soul som erbjuder lampor, mattor och moderna m\u00f6bler. Samma \u00e5r grundade vi Furnigroup som moderbolag f\u00f6r alla v\u00e5ra bolag.<\/p>\n\n\n\n

Hur m\u00f6ter ni marknadens f\u00f6r\u00e4ndringar?<\/strong><\/h2>\n\n\n\n

\u2013 Vi f\u00f6ljer utvecklingen med den \u00f6kande n\u00e4thandeln och analyserar om det kan vara en m\u00f6jlighet f\u00f6r oss och i s\u00e5 fall i vilken form? Vi har ett fantastiskt samarbete med v\u00e5ra kunder idag och vill inte st\u00f6ra deras verksamheter. Att arbeta mer internationellt \u00e4r en annan m\u00f6jlighet. Vi finns redan p\u00e5 m\u00e5nga st\u00e4llen i Europa men ocks\u00e5 i Kina, Australien, Nya Zeeland, Vietnam, Dubai \u2026 och det finns fortfarande m\u00e5nga vita fl\u00e4ckar p\u00e5 kartan s\u00e5 d\u00e4r finns potential. Sedan g\u00e4ller det s\u00e5 klart att aldrig tappa v\u00e5r kompetens och k\u00e4nsla f\u00f6r att ta fram de r\u00e4tta modellerna, detaljerna, tygerna \u2026 och att ligga r\u00e4tt n\u00e4r det kommer till trender.<\/p>\n<\/div>\n\n\n\n

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Vad h\u00e4nder med de stora m\u00e4ssorna?<\/strong><\/h2>\n\n\n\n

\u2013 Vi forts\u00e4tter att satsa p\u00e5 m\u00e4ssor runt om i v\u00e4rlden. K\u00f6ln \u00e4r d\u00e4r vi tar st\u00f6rst plats, men \u00e4ven Stockholm, Shanghai, M.O.W. och Bryssel \u00e4r viktiga. Framf\u00f6rallt \u00e4r det m\u00f6jligheten att presentera hela sortimentsbredden som \u00e4r betydelsefull. Men lika viktigt \u00e4r alla m\u00f6ten och kontakter som knyts under n\u00e5gra intensiva m\u00e4ssdagar. Jag tror att m\u00e4ssor kommer att vara viktiga under m\u00e5nga \u00e5r fram\u00f6ver, men kanske i andra former. Alla m\u00f6jligheter det digitala medf\u00f6r kommer naturligtvis att sl\u00e5 igenom. T\u00e4nk bara att ta p\u00e5 sig ett par VR-glas\u00f6gon och g\u00e5 runt i olika digitala milj\u00f6er.<\/p>\n\n\n\n

Vad \u00e4r det b\u00e4sta med ditt jobb?<\/strong><\/h2>\n\n\n\n

\u2013 Att f\u00e5 arbeta tillsammans med engagerade och nyfikna m\u00e4nniskor. Jag har haft den f\u00f6rm\u00e5nen under m\u00e5nga \u00e5r. Men egentligen har jag aldrig t\u00e4nkt p\u00e5 mitt jobb som ett jobb, det har varit mer som en livsstil.  Men n\u00e4r jag l\u00e4mnade min roll som VD och blev koncernchef fick jag pl\u00f6tsligt mer tid \u00f6ver. Den tiden anv\u00e4nder jag nu mest f\u00f6r tr\u00e4ning. Jag har till och med bestigit ett av v\u00e4rldens mest ber\u00f6mda berg, Matterhorn. Det ligger p\u00e5 gr\u00e4nsen mellan Schweiz och Italien och dess topp \u00e4r 4 478 meter h\u00f6g, vilket g\u00f6r det till en av de h\u00f6gsta topparna i Alperna och Europa. Det var l\u00e4nge sedan jag var i s\u00e5dan form \u2026<\/p>\n\n\n\n

Avslutningsvis, vad har du sj\u00e4lv f\u00f6r soffa hemma?<\/strong><\/h2>\n\n\n\n

En Amaya. En v\u00e4ldigt snygg soffa med fantastisk komfort.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Fler Sofa Talks<\/h2>\n\n\n\n
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\"Sofa<\/a><\/figure>\n\n\n\n

Thomas Lundgren<\/h2>\n<\/div>\n\n\n\n
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\"Sofa<\/a><\/figure>\n\n\n\n

Lenka Teilmann<\/h2>\n<\/div>\n\n\n\n
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\"About<\/a><\/figure>\n\n\n\n

Om Furninova<\/h2>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

P\u00e5 Furninova tror vi p\u00e5 att en soffa \u00e4r den naturliga platsen f\u00f6r samtal. H\u00e4r delas ber\u00e4ttelser, tankar, k\u00e4nslor, upplevelser, inspiration och mycket mer. I Sofa Talks fokuserar vi p\u00e5 m\u00e4nniskorna, och det var d\u00e4rf\u00f6r vi satte oss ner med Benny Nilsson, v\u00e5r grundare och bad honom dela med sig av sin historia. Vad fick […]<\/p>\n","protected":false},"author":3,"featured_media":25300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,17],"tags":[],"class_list":["post-3157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","category-sofa-talks"],"acf":[],"yoast_head":"\nFurninova | Sofa Talks med Benny Nilsson<\/title>\n<meta name=\"description\" content=\"Sofa Talks - Over the years, we\u2019ve built up a culture in the company that\u2019s hard to emulate. 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